Main Film Poster Design

   

My film poster design-
"A Sketchy Kind of Love"

I have gone back to start looking at the production of my film poster. In the last post I blogged three designs that I had sketched based on other successful films of a similar genre. I mentioned that my favourite idea was design 2, which I have based my final sketch on. Every thing is pretty much how I would have it, although I may change the quotes, and of course the billing block will actually be a billing block!

Main Image: The main image (although sketched in my rough design) will actually be sketched and scanned onto the computer when it comes to producing the final edit. However, this drawing will be to a higher standard as my "hand double", Rhys, will sketch it as one of the few sketches needed for the actual film.

Title: For the title, I have attempted to hand draw a font I found on the internet, which is the font that will actually be on the computerised final poster. The font is rough and "sketchy", which is quite handy considering the name of my film! It acts as iconography, is bold and looks professional (the typed font that is). The heart I added at the end was simply just a quirky touch and a way to show that the title had in fact been drawn with the pencil that pokes out on the right of the page.

Actors names: The actors names are situated at the top of the page which is quite conventional of other film posters I have analysed. I don't want to over-do the "sketchy" font as I still want my poster to have simplicity, so I am planning for the names to be in the "big noodle titling" font I looked at, although may experiment with "halfmoon" too. Both fonts are sans-serif thus are simplistic - exactly what I want my film poster to be.

Quotes: The quotes will be in the same font as my actors names and will be positioned just underneath my title, two either side. The commenting institutions will be capitalised underneath with a double space in between each letter (something I have seen other film posters do in order to establish the fact its an institution). My first quote "short and sweet", I think sums up my film perfectly, and also reinforces the idea that it is a short film to my potential audience. The second quote however, I am note quite sure about as it is too similar to the other (two adjectives joined by "and"), so I may need to have a re-think.

       

Key inspiration for my poster

Billing Block: I have decided to position the billing block just above the main image, as similar in the [500] Days of Summer poster I analysed. I just think it's a bit more unconventional, and makes the main image stand out more as the bottom/main part. The billing block will also include the date of release underneath.

Colour: It may seem as though I just haven't coloured it in, but my poster will be mostly in black and white. This is so the effect would be given of a sketch on a page. My background however, I would like to be a more yellow-y, blotchy colour in order to represent old-fashioned paper - like the timelessness of my film setting. The fact it is paper is reinforced my the binding at the top of the page which shows the poster to be written/drawn in a notebook - something the character does - yet another sneaky clue for potential consumers! The only non-black and white/dull aspect is the pencil. The pencil will be bright yellow. I wanted this to stand out as another piece of iconography and feel it works well.

Tagline: I am also going to need a tagline! Although I have not decided what it is going to be yet. This will probably be situated directly under the main title - which is conventional for most films.

I will also need to put my name somewhere on the poster. "A short film by Alice Mortimer". I am planning to position this just above my title, in the same font as my actors names with my name in bold:
A short film by ALICE MORTIMER