Language [Film Review]

I have read a few film reviews from both Empire and Little White Lies magazine and have some to the conclusion that I prefer the language used in Empire. This is for two main reasons:

1. It is more of an "easy-read" and written in more simplistic terms - my target audience are not necessarily brainiacs so I would not want them to be put off by a review which makes my film out to be some sort of postmodern, complex narrative when clearly it isn't!
2. It is more casual and quirky - nothing is taken to seriously, which is the same for my short film itself.

The latter is the "verdict" of a film in an Empire film review. As you can tell, it doesn't really take anything to seriously and uses metaphors in order to get across strong points! The reviews usually involve very chatty, colloquial language, frequently using contractions such as don't, can't and it's - as well as sarcasm! 

Reviews also use intertextuality in order to seem chatty and to feel as though they are having a conversation with the reader. The latter quote was used after a brief description of a happening in the film, and gives the assumption that the reader was thinking the same thing. This adds comedic effect, which I like and feel any form of reading to do with film should have. After all, the majority of films are sources of entertainment. There is not a wide use of film terminology such as "cinematography" as the magazine caters for all types of potential audiences or readers.