Genre - the "theme" or "grouping of a media text (e.g. rock music, horror film)
Narrative - the order-of-events in a media text (film)
Audience - the type of people who are likely to be consuming the media text
Representation - the way characters within the media text are represented (physically, personality)
Media Language - the sound, editing, mise-en-scene, cinematography
Genre
Narrative
My narrative encompasses two types - it is linear in the respect there is a clear beginning and end, but non-linear in the middle through the flashback "memories", which represent different time periods. Although having a non-linear narrative would be considered less conservative/more postmodern, through looking at existing media texts of the romantic genre, I have found this to be quite conventional. "LCTH" in particular made use of flashbacks of memories, and I really enjoyed the prospect of the film.
Audience
I have come to conclude that my target audience is teenage girls (although I am not yet age specific) of middle class. The romantic genre tends to appeal more to females than males, stereotypically, and the characters in the film will be represented as middle class teenagers, hopefully making it more relateable. The audience is not restricted too much though, there are both male and female characters and this is not to say all ages, classes and genders can't enjoy the film!Representation
As said previously, both main characters will be teenagers, and of middle class. The boy (pining over the girl and regretting the words he never said), will be presented as relitively introvert, to correlate with the idea that he was never brave enough to say the words I love you. He will also be imaginative and creative, explaining the whole prospect of drawing his memories. The girl however, will be more of an extrovert. This will be represented through the final scene where she has left off with someone new - she is not afraid to "bow out". She will be the ideology of a "perfect girl" - beautiful (dressed in pretty dresses with long hair), intellectual, chatty and friends with everyone, making it much more heartbreaking for the boy when he looses her. When I have chosen my actors, I will make character profiles and explain representaion in further detail.Media Language
Mise-en-scene - I want the film to have a "timeless" feel to it. I don't want it to seem too modern, but also not to old. I would like to use locations such as parks, living rooms, kitchens and resturaunts (all of which are settings that have existed for most of modern time), and avoid filming in locations such as shopping complexes, multi-screen cinemas and around cars. Through this "timeless" feel, I am hoping the storyline will represent love as something not occupied by all the modern technologies of today (sort of like a hidden message). This is also quite unconventional of recent romantic films so it will act as my "risky/different bit!"Sound - I have decided to have no dialogue, to give the effect of a silent movie, again, to give if this "timeless" feel. There will be a musical score of the romantic/slow genre, to keep the genre obvious throughout.
Editing - Due to the fact the sketches will need to be cut to the filmed shot, I am most likely to use straight cuts throughout - the sketches will act as time markers so I do not feel that cross-dissolves/fades/ anything that represents the passing of time is required. The "time markers" will also mean that I will not need to show the flashbacks/memories in black and white in order to distinguish time. I think this should be obvious enough. I want to keep it simple.
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